Rib on the bone for two, with bone marrow and watercress
68
Plaice, brown butter
26
Sides
Buttered greens
5
Chips, rosemary salt
5
Heritage tomato, aged sherry vinegar and basil
7
After
Burnt cream
8
Cheese, threecrackers, quince
14
Allergens are listed on the back. Please tell us before you order.
The grid
The type scale
The ink
Or take it away
Set on a system — the grid holds
Unit8 px
Scale12 / 14 / 17 / 26
Measure—
Rows—
Prices on—
Off grid—
What you are paying for
You are not buying this page. You are buying the thing that makes the next
nine cheap.
Menus and price lists
The ones reprinted every season, built so a change takes minutes and never breaks
the layout.
Identity
A mark, the type that goes with it, and the rules for using both, as files you own
outright.
The system carries the grid, the type scale and the ink. Everything
after it is production, and production is cheap once the system exists. Stationery,
cards and signage come off the same system when you need them.
How it is handed over
The words are yours
We do not rewrite a list to suit a layout.
Built to be changed
A new line takes minutes, not a redesign.
Files in your name
Yours from the first day, and yours if you go elsewhere.
Set to the millimetre
Sizes reach the printer exact. Nobody has to guess.